Lakes Region Tick Control
Website Design
Jason and I began working together in the winter of 2024 as he prepared to launch his new tick control business in the Lakes Region of New Hampshire. The goal was to build a clean, straightforward website that clearly communicated the use of organic-based treatments — safe for families, pets, and the environment.
We focused on making it easy for visitors to find key information, understand the benefits of his services, and quickly get in touch. The site encourages direct inquiries and phone calls, with built-in flexibility to connect to a CRM system as the business grows.
Step 2: Launch with Facebook Ads
In the spring of 2025, we launched two targeted Facebook ads to reach homeowners in the Lakes Region. Each ad included clear messaging, service-focused visuals, and direct calls to action that led users to the website or to call directly. The results were incredible!
The Results We Achieved in 1 Week:
Total ad spend: $200
Total link clicks: 600
Average cost per click: $0.26
Confirmed new clients: 15+
Estimated revenue: $6,250+ (based on seasonal service value)
ROAS (Return on Ad Spend): Over 31x! That means for every $1 spent, Lakes Region Tick Control made $31.25 back.
This campaign shows how even a modest Facebook ad budget — paired with smart creative and local targeting — can produce serious results for small businesses.
Why It Worked
We targeted a local audience that was in-season and actively needed the service.
The owner had a solid, fast-loading website built to convert visitors into leads.
Calls-to-action were direct, clear, and service-focused.
The campaign combined both traffic and call-based objectives.
And everything was optimized for mobile — where most views and clicks occurred